Forget about SEO: how to be found by Ai Tools in 2025

Three years ago, I said that Google went to the telephone access modem. People called me crazy with a capital K. Well, I was successful. We no longer use the website in the same way.

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Look at the numbers. Chatgpt now has more than 180 million users and powers more than 800 million sessions every week. The general views of Google AI appear in more than 60% of the search results. A PEW study found that when those blues of AI appear, only 8% of people bother to click on a website. Oh.

SEO is dead.

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If you are still focused on keywords, setback links and try to land on page one of Google, you are playing the game last year. Now you must ensure that the tools of AI such as Chatgpt, Perplexity, Claude and Gemini find it when someone asks a question.

You need to know about GEO (Generative optimization of engines) and Aio (Artificial intelligence optimization).

Be found by AI

IA tools are trained in huge data sets: Reddit threads, Wikipedia inputs, product reviews, practical guides, forums, frequent questions and even customer service transcripts. To meet AI’s responses, you must think less as a blogger and more as a useful expert.

Here is like:

• Answer real questions, directly. Obtain specific. Think “What is the best dog food for larger pugs with allergies?” instead of “the 10 nutrition trends of the 10 best pets.”
• Use structured format. The bullet points, the frequent questions, the tables and the comparison graphs are gold. They are easy to scrape, summarize and quote.
• Flex your experience. Mention credentials, years of experience, client testimonies. AI systems weigh higher sources of trust.
• Be where people are. Conversations about Reddit, Quora and Facebook groups are important. When someone mentions their product or service in those places, AI realizes.
• Try it. Ask chatgpt or perplexity to recommend something in your space. Are you part of the answer? If not, it’s time for a rewriting.

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Geek things are also important

Let’s use this article as an example of how I would publish it in your place.

1. You Title goal It must be short, sharp and directed. Less than 60 characters. Something like: “Forget about SEO: how to be found by Ai Tools in 2025”

2. Add a clear, driven by benefits descriptionless than 160 characters, such as: “SEO is dead. Learn to optimize its content for Chatgpt, Perplexity and Gemini to stay visible in the AI era.”

3. Do not forget Scheme marking. Yes, Google still reads it, and so do other IA trackers. It is the code behind the scene that tells Machines: “This is an article”, “This is a review of the product” or “here there are a list of frequent questions.”

Need help? Just ask chatgpt, “Can you generate a frequently asked questions scheme for my blog post?” And you will get the pasta copy code in seconds.

Is ai or die

There are no more Google games. No more variations of squeezing 400 of the same keyword in a blog post. If your business, blog or store does not appear in AI’s results, it is invisible.

Now, if you think useful, send it to a friend. Let’s help each other to stay ten steps ahead of the technological curve.

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