Company restores sales of AI teddy bears after security scare
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FoloToy stopped sales of its Kumma AI teddy bear after a safety group found the toy gave risky and inappropriate responses during testing. Now the company says it has restored sales after a week of intense review. It also claims it improved safeguards to keep children safe.
The announcement came via a social media post that highlighted a push for stricter oversight. The company said it completed testing, strengthened security modules and updated its content filters. He added that his goal is to create age-appropriate AI companions for families around the world.
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FoloToy has resumed sales of its Kumma AI teddy bear after a week-long review prompted by safety concerns. (Kurt “CyberGuy” Knuttson)
Why FoloToy’s AI teddy bear raised safety concerns
The controversy began when the Public Interest Research Group Educational Fund tested three different AI toys. They all produced worrying responses addressing religion, Norse mythology and harmful household items.
Kumma stood out for all the wrong reasons. When the bear used the Mistral model, he offered advice on where to find knives, pills, and matches. He even described the steps to lighting a match and blowing it out.
Tests with the GPT-4o model raised even greater concerns. Kumma gave advice related to kissing and launched into detailed explanations about adult sexual content when asked. The bear went further and asked the young user what he wanted to explore.
Researchers called the behavior unsafe and inappropriate for any child-focused product.
FoloToy paused access to its AI toys
Once the findings became public, FoloToy suspended sales of Kumma and its other AI toys. The company told PIRG it initiated a full safety audit on all products.
OpenAI also confirmed that it suspended FoloToy’s access to its models for violating policies designed to protect anyone under 18 years of age.
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The company says there are now new safeguards and improved filters to prevent inappropriate responses. (Kurt “CyberGuy” Knutsson)
Why FoloToy restored Kumma sales after its safety review
FoloToy returned Kumma to its online store just a week after suspending sales. The quick return caught the attention of parents and safety experts who questioned whether the company had enough time to fix the serious problems identified in the PIRG report.
FoloToy released a detailed statement about X that laid out his side of what happened. In the post, the company said it considered child safety its “top priority” and was “the only company to proactively suspend sales of not only the product mentioned in the report, but also our other AI toys.” FoloToy said it took this action “immediately after the findings were published because we believe responsible action should come before commercial considerations.”
The company also emphasized to CyberGuy that it was the only one of the three AI toy startups in the PIRG review to suspend sales of all of its products and that it made this decision during the peak holiday sales season, knowing the business impact would be significant. FoloToy told us: “However, we have moved forward decisively because we believe that responsible action should always come before commercial interests.”
The company also said it took the disturbing examples in the report seriously. According to FoloToy, the issues were “directly addressed in our internal review.” He explained that the team “initiated a deep internal security audit across the company,” then “reinforced and updated our child safety and content moderation safeguards” and “implemented enhanced security rules and protections across our cloud-based system.”
After outlining these steps, the company said it spent the week “rigorously reviewing, testing and hardening our security modules.” It concluded its announcement by saying it “began gradually restoring product sales” as those updated safeguards were activated.
FoloToy added that as global attention grows on the risks of AI toys, “transparency, accountability and continuous improvement are essential,” and that the company “remains firmly committed to creating safe, age-appropriate AI companions for children and families around the world.”
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Safety testers previously found that the toy provided risky guidance on guns, matches and adult content. (Kurt “CyberGuy” Knutsson)
Why Experts Still Question FoloToy’s AI Toy Safety Solutions
PIRG researcher RJ Cross said her team plans to test the updated toys to see if the fixes stick. He noted that a week seems fast for such significant changes, and only new tests will show whether the product now behaves safely.
Parents will want to monitor this closely as AI-powered toys become more common. The speed of FoloToy’s relaunch raises questions about the depth of its review.
Tips for parents before buying AI toys
AI toys can be exciting and useful, but they can also surprise you with content you would never expect. If you plan to bring an AI-powered toy into your home, these simple steps can help you stay in control.
1) Check which AI model the toy uses.
Not all models follow the same barriers. Some include stronger filters, while others may respond too freely. Look for transparent information about what model powers the toy and what safety features support it.
2) Read independent reviews
Groups like PIRG often test toys in a way that parents cannot. These reviews point out hidden risks and point out behaviors that you may not notice during quick demos.
3) Establish clear rules of use
Keep AI toys in shared spaces where you can hear or see your child interacting with them. This will help you intervene if the toy gives a worrying response.
4) First try the toy yourself
Ask the toy questions, try creative suggestions, and see how it handles complicated topics. This allows you to learn how it behaves before handing it to your child.
5) Update the toy firmware.
Many AI toys run on cloud systems. Updates often add stronger safeguards or reduce risky responses. Make sure the device is kept up to date.
6) Look for a clear privacy policy
Toys with artificial intelligence can collect voice data, location information or behavioral patterns. A strong privacy policy should explain what is collected, how long it is stored, and who can access it.
7) Watch for sudden changes in behavior
If an AI toy starts giving strange responses or pushes areas that seem inappropriate, stop using it and report the problem to the manufacturer.
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Kurt’s Key Takeaways
AI toys can offer fun and learning, but they can also expose children to unexpected risks. FoloToy says it improved Kumma’s safety, but experts still want proof. Until the updated toy undergoes independent testing, families may want to be cautious.
Do you think AI toys can one day be completely safe for young children? Let us know by writing to us at Cyberguy.com
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Kurt “CyberGuy” Knutsson is an award-winning technology journalist with a deep love for technology, gear and gadgets that improve lives with his contributions to News and News Business since mornings on “News & Friends.” Do you have any technical questions? Get Kurt’s free CyberGuy newsletter, share your voice, a story idea or comment on CyberGuy.com.


