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The new Sydney Sweeney ads for American clothing retailer Eagle, who play with the words “genes” and “jeans”, have left some users of social networks convinced that he is promoting white supremacy.

In an ad, the camera accumulates me Sweeney’s legs while lying down and pressing her jeans. She says: “Genes are transmitted from parents to the offspring, often determining features such as hair color, personality and even the color of the eyes.” The camera reaches its face when it says: “My jeans are blue.” The narrator then says the motto: “Sydney Sweeney has great jeans.”

Courtesy of American Eagle

The users of social networks expressed their discomfort with the ads, including the Tiktok @hopeyoufindyourdad user, who pointed out the double sense of the ad in a publication with more than 790,000 views.

“They could have chosen several angles to perform this campaign, but saying that about a woman with blonde hair and blue eyes at this time she is dressed like Yeehaw America, that says a lot,” said the user, adding: “Obviously, it is to promote European centrism.”

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