AI Humanoid Robot is changing the way you buy cars in concessionaires
The world of car dealers is quickly changing as AI’s humanoid robots, once confined to the factory floors, are now entering exposure rooms to greet customers, explain the characteristics and even see coffee.
In the Shanghai 2025 Auto Show, the Chinese Cherry car manufacture showed its latest advances, placing robots in the heart of the client’s experience.
A humanoid robot designed to function in car dealers. (Omoda aimoga robot)
Smart sales consultant
Chery caran important Chinese car manufacturer, has introduced Mornine, a humanoid robot designed to work in car dealers. Mornine is more than a digital character.
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She is a physical robot that can explain the vehicle specifications, the tours of the exhibition room, serve soft drinks and communicate in multiple languages. The Mornine de Chery is already working as a “smart sales consultant” at a concessionaire in Kuala Lumpur, Malasia, and the company plans to deliver 220 units to distributors around the world this year. Mornine’s design combines advanced robotics with a friendly digital person, with the aim of connecting with younger customers and technology experts.
A humanoid robot designed to function in car dealers. (Omoda aimoga robot)
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How Mornine works
Mornine works with Chery’s experience in autonomous driving and artificial intelligence. The robot uses a multimodal detection model to recognize gestures, voice commands and environmental signals. His hands are skilled enough to serve drinks, and can walk vertically to guide customers around the exhibition room. Deepseek’s big language models give the ability to understand natural language in the morning and provide personalized responses, which makes interactions feel more natural and attractive.
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A humanoid robot designed to function in car dealers. (Omoda aimoga robot)
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Beyond the exhibition room
Chery imagines that Mornine moves beyond car sales. Thanks to its flexible design and advanced artificial intelligence, the robot could one day work in shopping centers, cinemas, exhibitions and even household houses or facilities. The company sees Mornine as a step towards a future where artificial intelligence is always by its side, with robots that act as daily companions and assistants.
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A humanoid robot designed to function in car dealers. (Omoda aimoga robot)
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Why car manufacturers are betting on robots
Chery believes that humanoid robots will be as important as vehicles in the coming years. These robots offer a new way of involving customers, rationalizing operations and exhibiting technological leadership. With characteristics such as real -time language translation, fluid movement and the ability to answer complex questions, robots such as Mornine are prepared to transform how we buy cars and interact with brands.
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A humanoid robot designed to function in car dealers. (Omoda aimoga robot)
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Kurt’s Key Takeways
Humanoid robots in car dealers are no longer science fiction. With models such as Mornine and Iron, Chinese car manufacturers are leading a new customer service wave, combining advanced and robotic artificial intelligence with real world applications. While some can find these somewhat amazing robots, their potential to revolutionize retail and daily sale is clear. The future of car purchase could include a handshake or even a fist of a robot. If you are curious about how these robots are compared to others such as Tesla optimus, or wants to know more about its technology, there is much more than exploring as this trend continues to evolve.
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Kurt “Cyberguy” Knutsson is a award -winning technological journalist who has a deep love for technology, equipment and devices that improve life with their contributions for News & News Business Startzing Mornings in “News & Friends”. Do you have a technological question? Get the free Kurt’s free newsletter, share your voice, an idea of the story or comment on Cyberguy.com.